GRAPHICAL GUIDLINES

File format

Preferred file formats are primarily PDF, EPS, TIFF or JPG/JPEG.

The best file format for printed matter is a high-resolution PDF file as it is platform-independent.

PDF settings
PDF files must be compliant with ISO PDF/X 1st 2001 standard. Fonts should be included or converted to paths.

Pictures/resolution
The recommended resolution is 300 dpi. Flyers and leaflets require a minimum resolution of 300 dpi. For large formats such as banners or rollups, at least 70 dpi is required. Lower resolution results in a poorer print result.

Colours
Deliver all images and originals in CMYK or specify a specific PMS/Pantone. Recommended profile: PSO coated v3 applies to large size and glossy paper while PSO uncoated v3 (Fogra 52) is recommended for uncoated paper. Files with the wrong colour setting are automatically converted to CMYK before printing.

CMYK:
Black colour in print files is set according to CMYK value: C: 0, M: 0, Y: 0, K: 100 for text and smaller objects. Colours used in screen reproduction may differ from print results.

PMS/Pantone:
PMS / Pantone is specified according to the colour scale for each material surface. For large formats such as Banners, Tapestries, Backdrops, Beach flags and Roller Banners, the Coated scale (C) applies. For uncoated paper such as envelopes, the Uncoated scale (U) applies.

Bleed
In cases where your original images include bleed, a minimum bleed of 3mm is recommended. For large format printing, no bleed is needed, but be sure that the print files do not have white borders or the like, as these will be included in the final product.

File Conversion
Files that do not meet the above graphic guidelines will be converted to a printable file format.